EAB, an education company, recently released a report titled "Recruiting the Anxious Generation" based on three new surveys of American teenagers. The surveys revealed that politics play a significant role in where students decide to attend college. Approximately 29% of prospective students eliminated at least one college from consideration due to political reasons, with 16% citing the political environment of the state where the college is located as a factor. Interestingly, students from higher-income families were more likely to remove colleges they deemed too liberal or too conservative.

EAB's Head of Research for Enrollment Services, Pam Royall, emphasized that Gen Z students are not only looking at academic offerings and campus amenities but also considering the political climate of the institutions they are considering. Feeling welcomed and supported, regardless of political leanings, is crucial for the college experience they seek.

Furthermore, the definition of campus safety for students is evolving. The surveys showed that 60% of students now define a safe campus as one that allows them the "freedom to express their thoughts and values without harassment," an increase of over 8% from the previous year. Additionally, more than two-thirds of first-year college students stated that mental health and wellness support are essential for feeling safe on campus.

Royall pointed out that while discussions about campus safety have traditionally focused on physical safety, today's students, often referred to as 'The Anxious Generation,' have a broader view of safety that includes emotional well-being and the freedom to express their political opinions without fear of judgment or backlash.

The report, "Recruiting the Anxious Generation," summarizes the results of three surveys conducted by EAB between late 2024 and early 2025:

• 2025 Communication Preferences Survey: 19,299 high school students were surveyed about their preferred communication channels during the college search process.
• 2025 First-Year Experience Survey: 11,500 prospective first-year college students shared their perceptions of college and the criteria they used to make enrollment decisions.
• December 2024 Mental Health Survey: 7,720 high school and first-year college students were surveyed about how mental health concerns impact their college search.

EAB's mission is to enhance education and strengthen communities by partnering with over 2,800 institutions to drive positive change through data-driven insights and top-notch capabilities. From early education to career development, EAB collaborates with leaders and practitioners to facilitate progress and achieve results across various areas like enrollment, student success, institutional strategy, data analytics, and advancement. Their tailored solutions cater to the unique needs of each partner, ensuring that both leadership teams and the individuals they serve benefit. Learn more about EAB at eab.com.

Source: The Manila Times