A recent survey conducted by Eneba, a prominent digital marketplace, has revealed that only 20% of gamers show loyalty to a single console. This indicates a shift in gamers' priorities towards value and flexibility rather than brand allegiance, which aligns with Xbox's current approach.

Xbox is focusing on opening up its ecosystems to allow users to access games from various platforms like Steam, PlayStation, and cloud-based home TVs. With the trend leaning towards flexibility over exclusivity, it raises the question of whether game consumption patterns have permanently changed.

Deals Drive User Behavior

The survey from Eneba in 2025 indicates that 48% of gamers prioritize price when making purchases, with 40% specifically looking for deep discounts. This deal-seeking behavior extends beyond game purchases to include Xbox gift cards and gaming subscriptions.

Many gamers are now strategically purchasing Game Pass subscriptions at reduced rates, optimizing their budget by stacking gift cards during sales and timing purchases around promotions.

Mix-and-Match Gaming

The survey data also shows that 70% of gamers play across multiple platforms, moving beyond a single console. They engage in activities like playing Fortnite on PC, streaming games to mobile devices, and seamlessly transitioning between different ecosystems.

This flexibility is also reflected in purchasing habits, where Xbox gamers buy gift cards not just for their console but for the entire Microsoft ecosystem, including PC Game Pass, cloud gaming subscriptions, and cross-platform titles.

Eneba: The Hub For Gamers

Eneba has established itself as a go-to destination for value-conscious gamers by offering discounted gift cards for Xbox and Steam, Game Pass subscriptions, and game keys compatible across various platforms. With a wide range of products, diverse categories, and a high rate of returning users, Eneba caters to the mix-and-match mentality embraced by Xbox.

Founded in 2018, Eneba has become a trusted marketplace for over 15 million buyers, providing game keys, gift cards, and mobile top-ups at competitive prices, supported by reliable customer service and fraud prevention measures.

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