Former President Donald Trump's family business has recently entered the mobile phone industry by launching a new service called Trump Mobile along with a $499 gold smartphone, adding to the list of products capitalizing on his political brand.

The Trump Organization, now managed by his sons Donald Jr and Eric Trump, revealed the Trump Mobile service on Monday, offering a $47.45 monthly plan that references Trump as the 47th president. In addition to the service, the company will also release a gold-cased 'T1' smartphone in September, featuring an American flag engraving.

During the announcement at Trump Tower in New York, Donald Trump Jr mentioned plans to introduce a range of products including telemedicine services, roadside assistance, and unlimited texting to 100 countries, all accessible through a flat monthly fee on their phones.

This move comes as the Trump family business expands its ventures from real estate to digital media and telecommunications, with licensing deals generating significant revenue for the former president. However, the entry into the phone market has raised concerns about potential conflicts of interest, as federal agencies regulate this sector while Trump still holds executive power.

The T1 smartphone, priced at $499, features Android 15 with mid-range specifications such as a 6.8-inch display, 50MP camera, and 5000mAh battery. Despite being more affordable than flagship iPhones, the gold casing positions it as a luxury device. Notably, the T1 includes a headphone jack, a feature that has become rare in modern smartphones.

Trump Mobile claims to offer coverage comparable to major carriers like Verizon, AT&T, and T-Mobile, who currently dominate the US wireless market. However, breaking into the smartphone market may prove challenging, as established brands like Apple and Samsung lead sales in the country, manufacturing their devices primarily overseas.