Apple recently held its annual developers conference in Cupertino, California, focusing on incremental advances and cosmetic changes in its technology. The event, attended by developers from nearly 60 countries, highlighted plans for more AI tools and the biggest redesign of its iPhone software in a decade.

While Apple showcased more AI tools to simplify lives and teased a new software design, the event was criticized by some analysts as underwhelming. The company refrained from making bold promises of breakthroughs, unlike previous years.

More AI, but what about Siri?

Apple's recent focus on AI tools comes after previous announcements like the mixed-reality headset and Siri upgrades. However, the company did not provide a timeline for when the promised AI upgrades for Siri will be completed, leaving some analysts questioning the future of the virtual assistant.

Is Apple, with its ‘liquid glass,’ still a trendsetter?

Apple's new software design, dubbed 'Liquid Glass,' aims to enhance transparency and aesthetics across its platforms. The company also introduced new features like a 'Workout Buddy' to manage physical fitness, emphasizing compatibility and ease of use across its products.

Apple’s next operating system will be iOS 26

Apple announced a shift in its software naming approach, with the upcoming iPhone operating system named iOS 26. This change aligns with automakers' methods of naming models, signaling a new era in Apple's software updates.

Playing catchup in AI

Despite efforts to enhance AI capabilities, Apple faces stiff competition from tech giants like Google and Samsung. The company is working to bridge the gap and regain its position as an AI leader in the industry.

Regulatory and trade challenges

Alongside innovation challenges, Apple is also navigating regulatory threats and trade issues that could impact its revenue. Recent legal battles and trade tensions pose additional challenges for the tech giant.

Apple's stock price has faced fluctuations amid these challenges, reflecting investor concerns about the company's future direction and competitive position in the market.