Pistachio-filled “Dubai chocolate” has become a popular food trend in the UK, but the Food Standards Agency (FSA) is cautioning consumers about the risks posed by rogue imports that lack reliable labels.

The FSA has identified a number of products that could be harmful to individuals with allergies, despite most of the chocolate being deemed safe for consumption. Concerns arise from the lack of reliable labels on some bars, as well as the potential presence of banned additives and dyes. The FSA is collaborating with local councils to remove problematic bars from shelves.

The origin of these bars dates back to 2021 when Sarah Hamouda, a British-Egyptian residing in Dubai, first created them. The delectable treat gained immense popularity on social media, with one video of a food influencer enjoying the pistachio cream and tahini-filled chocolate accumulating over 100 million views on TikTok.

Such high demand for the chocolate has even led to a shortage of pistachios. This surge in popularity prompted brands like Lindt and supermarkets such as Lidl and Waitrose to introduce their own versions of the treat.

Prof Robin May, the FSA’s chief scientific adviser, emphasized the importance of sticking to trusted retailers for food purchases, especially for individuals with allergies. Products made to UK standards should have English labels listing ingredients, with allergens highlighted, along with the name and address of the responsible UK or EU business.

The FSA is currently investigating the extent of the issue and advises consumers with food allergies or intolerances to only purchase bars clearly intended for sale in the UK.