Sony Interactive Entertainment’s CEO has announced that PlayStation Plus prices will be subject to further changes as more subscribers opt for premium tiers despite recent price hikes.

During a recent business segment meeting, Sony revealed that the percentage of PlayStation Plus subscribers on Premium and Extra tiers has been steadily increasing throughout financial years 2022, 2023, and 2024.

According to SIE president and CEO Hideaki Nishino, approximately 38% of total subscribers are now choosing the Premium and Extra tiers, up from 17% and 13% respectively in FY2022.

Nishino elaborated on this trend in a 'Fireside Chat' video released alongside the presentation, emphasizing the value of PlayStation Plus to players and its role in driving engagement.

He explained that the company's decision to adjust subscription fees globally in FY2023 and locally in selected markets was aimed at enhancing the service's value proposition, which includes adding more content and features to improve player experience.

Despite facing backlash for the price increases, Sony remains committed to providing great value through the PlayStation Plus service and promises to continue refining its pricing strategy to maximize profitability.

In September 2023, Sony raised the prices of 12-month PlayStation Plus subscriptions by up to 35% in certain regions, with the Premium tier seeing a significant increase from $119 / £99 per year to $159 / £119.

Defending the move, Sony Interactive Entertainment's senior vice president Eric Lempel highlighted the need to adjust pricing in response to market conditions and emphasized that the majority of subscribers had not experienced a price increase for many years prior.

Subsequently, in April 2025, PS Plus prices were raised again in Canada, with the cost of a Premium subscription climbing to $224 per year following previous increases in 2023 and 2025.