The Trump Organisation recently unveiled a new mobile service and a $499 smartphone, known as Trump Mobile, as part of an initiative to attract conservative consumers by offering an alternative to major telecom providers.

The announcement, made at Trump Tower in Manhattan, revealed that the new mobile service will feature call centres in the US and phones manufactured in America.

Donald Trump Jr., the president's eldest son, shared that the Trump Mobile package will include telemedicine, roadside assistance, and unlimited texting to 100 countries for a flat monthly fee.

While the Trump family has been associated with real estate, luxury hotels, and golf resorts, they have recently expanded into digital media and cryptocurrency.

This move aligns with the trend of right-leaning media and commerce platforms catering to conservative audiences.

Following Mr. Trump's inauguration, the Trump Organisation transferred control to his children, although concerns about potential conflicts of interest persist.

The new Trump-branded smartphone, set to launch in September, will be available with a $47.45 monthly subscription plan for the network.

Paolo Pescatore, TMT analyst at PP Foresight, raised questions about the commercial relationship with telecom players regarding this latest venture.

DTTM Operations, managing President Trump's trademarks, has filed applications for the use of his name and the term 'T1' for telecom services.

The US smartphone industry is highly competitive, with Apple and Samsung dominating the market, despite most devices being manufactured abroad.

Verizon, AT&T, and T-Mobile control over 95% of the US wireless market, offering bundled services to millions of subscribers.