Adobe Inc. has introduced its first dedicated artificial intelligence smartphone app, Firefly, which features AI models from Adobe and partner firms. This move aims to capitalize on the increasing trend of sharing AI-generated images and videos on social media platforms.

Firefly includes Adobe's AI model along with models from new partners Ideogram, Luma AI, Pika, and Runway, and is now available on both iOS and Android devices. Previously, the app was only accessible as a web version, utilizing models from Google and OpenAI in addition to Adobe's own model, which will also be integrated into the app.

Generating images suitable for social media sharing has become a significant driver of interest in AI technology, with OpenAI's Ghibli-style AI images attracting substantial traffic to the ChatGPT creator. Adobe's mobile service offers unlimited basic image generation from Adobe models to subscribers, while premium models from Adobe and its partners will be available for an additional fee. The subscription pricing mirrors that of the web version, starting at $10 per month.

Adobe, headquartered in San Jose, California, had previously launched AI tools in the mobile app version of its popular image-editing software, Photoshop. The company has not disclosed the compensation for partner models featured in the Firefly app, but has assured users that its AI model is trained only on legally permissible material, providing protection against copyright infringement claims.

Ely Greenfield, Adobe's chief technology officer for digital media, emphasized that Adobe's commitment to commercial safety and ethical AI training has resonated well with consumers. The company's dedication to ensuring legal compliance and ethical use of AI technology sets it apart in the market.