Samsung to Introduce Thinner Foldable Phones to Compete with Chinese Rivals

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Samsung is set to launch its next foldable smarpthone, the Galaxy Fold7, at an event next month.

Samsung recently unveiled the Galaxy Z Fold6 at its Galaxy Unpacked event in Paris, highlighting its thinner and lighter design compared to its predecessor. The tech giant is now gearing up to launch an even slimmer version of its flagship foldable smartphone in an upcoming event next month, as it faces stiff competition from Chinese manufacturers in the race to produce the thinnest devices on the market.

When Samsung first introduced folding phones in 2019, it sparked interest in the concept. However, Chinese brands like Honor and Oppo have since taken the lead by releasing foldable phones that are thinner and lighter than Samsung's offerings.

The significance of slim foldable phones lies in the fact that consumers are increasingly prioritizing thinness and lightness in their devices. Ben Wood, chief analyst at CCS Insight, emphasized the importance of thinness in foldables, as users are unwilling to compromise on the sleekness of their devices for the added functionality of a folding screen.

Comparing Samsung's Galaxy Z Fold6 with recent models from Chinese competitors, it is evident that Samsung needs to elevate its game in the foldable phone market. Oppo's Find N5 and Honor Magic V3 are notably thinner and lighter than Samsung's offerings, prompting the South Korean tech giant to step up its game.

With its next launch on the horizon, Samsung is gearing up to introduce the thinnest, lightest, and most advanced foldable phone yet. The company aims to deliver a device that is meticulously crafted and built to last, in a bid to stay ahead of the competition.

Despite the advancements in foldable technology, the market for these devices has not seen the anticipated growth. CCS Insight predicts that foldables will only make up 2% of the smartphone market this year. While thinner phones may attract more consumers, changing consumer preferences will also play a crucial role in the adoption of foldable devices.

Looking ahead, Apple is rumored to enter the foldable phone market next year with a folding iPhone, signaling further competition in this evolving segment of the smartphone industry.



Source: CNBC
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