Young women are increasingly turning to sunbeds, influenced by TikTok posts that promote them as a wellness trend. Despite the risks of skin cancer associated with sunbed use, many Gen Z girls are flocking to tanning salons to achieve a deep tan. The allure of a glowing tan and the influence of social media are driving this dangerous trend, with influencers claiming benefits like improved mental health and vitamin D levels.

However, experts warn that these claims are unfounded and even false. Charities are concerned about the impact of marketing sunbeds as a wellness trend, as it puts young women at risk of deadly skin cancer. The UK's largest tanning chain has seen a significant increase in business, indicating the popularity of sunbed use among young adults.

Despite the known risks, many young women, like Taylor, continue to use sunbeds regularly. Taylor, a 21-year-old hairdresser, enjoys the confidence boost and relaxation that sunbed sessions provide. She is part of a generation that spends hours on TikTok, scrolling through posts that glorify tanning and promote products like nasal tanning sprays.

Dr. Björn Thomas, a consultant dermatologist, has observed a rise in melanoma cases among young patients, many of whom have a history of sunbed use. He emphasizes that sunbeds are not safe and can significantly increase the risk of skin cancer compared to natural sunlight exposure. The long-term consequences of melanoma can be devastating, making it a serious health concern.

The World Health Organization has classified UV radiation from commercial tanning beds as a type 1 carcinogen, putting it in the same category as smoking and asbestos. Despite the alarming statistics and personal stories of melanoma survivors, some young women like Taylor remain undeterred in their sunbed use.

On the other hand, individuals like Jessica, who lost her sister to skin cancer caused by sunbed use, advocate for stricter regulations or even a ban on sunbeds. They stress the importance of educating young women about the risks associated with tanning beds and the potential consequences of skin cancer. The prevalence of misinformation on social media platforms is a growing concern for organizations like Melanoma Focus, who aim to raise awareness about the dangers of sunbeds.

While the allure of a tan may be strong for some, the risks associated with sunbed use, including an increased likelihood of skin cancer, cannot be ignored. Young women are urged to prioritize their health and well-being over cosmetic trends that may have serious health implications.